We ought to do good to others as simply as a horse runs, or a bee
makes honey, or a vine bears grapes season after season
without thinking of the grapes it has borne.
Just do. . .it. . .
As in “just do it”
That most famous marketing phrase for NIKE,
you know the one. . .
Where the folks at NIKE extoll the virtue of athleticism by “just doing it”
But I rather like the concept of “just do. . .”
As in simply doing because it’s the thing to do. . .
Not because you have to think about it, not because it focuses on yourself,
not because you were told to do it. . .
but rather doing, because it’s what’s as natural and as simple as a vine bearing a grape. . .
because it’s just what the vine does and it’s just what you do. . .
kind of like breathing but better. . .
As in just doing for others as you would have them do unto you. . .
As in just loving, because it is better than hating
As in just caring because it is better than indifference
As in just helping because it is better than turning one’s back
As in just being because sometimes those who hurt just need you there
As in just smiling because it may be the only smile the other person receives all day
As in just offering a hand because it is better than pulling away
As in just giving of yourself rather than holding on
As in just crying when others hurt because you feel empathy
As in just offering your time because it is often stronger than your money
As in just speaking kindness instead offering deserved hurtfulness because you know kindness
heals where hurtfulness only begets more hurtfulness
As in just listening because it is better than ignoring
As in just giving because it’s better than receiving. . .
So for today, and every day, remember. . .just do. . . .
“Whoever is generous to the poor lends to the Lord, and he will repay him for his deed.”